First off, here is the video. It is obviously inspired heavily from Half Life and it's pretty awesome:
There's a link on the youtube page to this webpage.
There's some other crazy stuff going on, like these comments:
"Every medium, as its ancestors
Every pro, has his anti's, now you think about that "
in the HTML.
This guy has figured out a lot more than me.
2 Reply to "Half Life Viral Marketing???"
Austin on 26.3.09
This is a fantastic video, but honestly I am really getting sick of these Alternate Reality games where you have to dig through HTML or call a phone number and write down every third word from the message it plays, then take every 5 letter from those words to spell out some cryptic message that turns out to be the marketing slogan for a new flavor of Mountain Dew.
Daniel on 26.3.09
It's true, viral marketing campaigns like this one can be very annoying (Halo2: I love bees was obnoxious - there wasn't actually a point to anything), however, the marketing minor I got from good ol' HU is blown away by how good of an idea they are - companies spend a fraction of the cost of a full blown marketing campaign and you get the same, if not better results.
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